How organic growth works now
Plain guides on ranking in search and being the source AI assistants quote.
- Strategy
13 September 2026 · 2 min read
How to automate SEO articles without publishing junk
Automation isn't what gets sites penalised. Publishing pages that add nothing is. Here's where to automate and where to keep a human.
- Strategy
13 September 2026 · 1 min read
How often should you publish SEO articles?
There's no magic number, but there is a pattern that works: steady, clustered, and never faster than you can make each post worth reading.
- Strategy
13 September 2026 · 1 min read
Topic clusters for a new site: how to build authority from zero
A new domain can't win broad terms. It can become the obvious source on a narrow topic. Here's how to plan the clusters that get it there.
- Technical
13 September 2026 · 1 min read
llms.txt: what it does, and what it doesn't
llms.txt is a cheap, sensible file to add. It isn't a ranking factor or a way to control AI crawlers. Here's what to expect from it.
- Technical
13 September 2026 · 1 min read
Which AI crawlers to allow in robots.txt
If AI crawlers can't fetch your pages, assistants can't cite them. Here are the user agents that matter and what each one is for.
- Fundamentals
8 September 2026 · 2 min read
What GEO means for your site, in plain terms
Generative engine optimisation is about being the source an assistant quotes. Here's what that changes about how you write.
- Writing
2 September 2026 · 1 min read
How to structure a page an assistant will quote
Answer-first openings, self-contained sections and claims that survive being lifted out of the page.
- Technical
26 August 2026 · 1 min read
Internal linking that moves your money pages
Most blogs link for navigation. A few link to push authority where revenue happens. The difference is deliberate.
- Technical
19 August 2026 · 1 min read
The schema every blog post should ship
The handful of structured-data fields worth adding, what each one does, and where people get them wrong.
- Strategy
12 August 2026 · 1 min read
Choosing keywords you can win
Volume is the least useful number on the screen. Here's what to look at instead when your site is young.
- Measurement
5 August 2026 · 1 min read
Measuring citations across four assistants
Rank tracking doesn't tell you whether ChatGPT quotes you. Here's a workable way to measure it.